By Laurie Fullerton

Meredith, a top US media and marketing company, has partnered with animal health company Merial to develop and distribute “As the Dog Barks,” an original video series that is meant to engage pet lovers across Meredith Digital’s network, the company announced today.

“As the Dog Barks” is a humorous spoof of the classic daytime soap opera genre, featuring animals in the leading roles. The four-part “webisoap” will air across Meredith Digital sites with a custom hub on Better Homes and Gardens, and organically via the publisher’s social channels. The custom hub features bios and behind the scenes Read full story ›

Source: The Drum