By Paul Smith

I’m sure I’m not alone when I say I use my JustEat app to order a takeaway and use O2’s loyalty programme to get access to the latest gigs and events on the move. Thanks to the ease of doing almost everything on our mobiles we find ourselves engaging directly with brands on an almost daily basis, so it’s not surprising that companies are keen to adopt a mobile marketing strategy to take advantage of this.

In fact, according to the 2016 Salesforce State of Marketing report, marketers’ use of SMS has grown by a whopping 111 per cent Read full story ›

Source: The Drum