By John McCarthy

Disney talent network Maker Studios has tapped the marketing power of YouTube’s top earner PewDiePie to lead a premium gaming network called Revelmode.

Popular YouTubers PewDiePie (Felix Kjellberg), JackSepticEye (Sean McLoughlin), Mark Fischbach (Markiplier), Ken Morrison (CinnamonToastKen) and Emma Blackery have formed what it described as an “Avengers-like talent squad” to create exclusive videos, branded games, merchandise and greater commercial opportunities.

Kjellberg said: “I started as a gaming and digital content fan long before making this a profession, I have seen many challenges and successes in growing a brand and authentically communicating with an audience, and wanted to take what Read full story ›

Source: The Drum