I always get mixed reviews from people I meet about the efficacy of engaging a lead generation business, but for a lot of businesses it is a really effective way of filling the sales pipeline. Quite often, poor performance is not down to the partner you choose but the way they are engaged and the misconception that making appointments is going to improve your sale performance.

Here are a few thoughts on selecting a partner and how to get the most out of the relationship:

• Look for track record, seek performance data Read full story ›

Source: The Drum