By Taruka Srivastav

Jewellery brand Malabar Gold & Diamonds has rolled out an integrated campaign to introduce its ‘Allure’ range. The ad directed by Vivek Kakkad of Curious Films features Bollywood sisters Kareena Kapoor Khan and Karishma Kapoor for the first time.

The campaign will run across TV and digital media under the supervision of Havas Media Group, which is also handling the integrated media duties of Malabar Group.

MP Ahammed, chairman, Malabar Group of Companies, said: “Intricately carved and passionately designed, the Allure collection is an ideal possession for the quintessential diamond connoisseur. We are targeting evolved customer profiles, typically ladies across age groups, Read full story ›

Source: The Drum