By Seb Joseph

Pernod Ricard’s Malibu brand is forging deeper ties with young social media influencers for an advertising campaign that will revive its seasonal competition promising to give fans the best summer ever.

The campaign returns for the second year running and is pitched by the rum maker as being “even more inclusive” due to a larger cocktail of social influencers and key partnerships. Dubbed the “The Best Summer Ever Project”, Malibu gives fans a comprehensive A to Z guide to summer that follows young, creative YouTubers as they tour Europe and the US together, finding out the secrets to hosting the best Read full story ›

Source: The Drum