Mamas & Papas partners with Uber for #MandPNightOff Christmas push as it turns focus to social
Mamas & Papas has kicked off its new social strategy with a Christmas campaign centred around the importance of ‘me-time’ for new parents.
#MandPNightOff is the brand’s first social push from newly appointed agency Stereo, which has been briefed with creating fresh social and online content for the retailer.
The initiative encourages customers to purchase Babysitting vouchers for friends and loved ones and is built around the insight that one of the best things new parents can get for Christmas is a night to themselves.
A partnership with Uber will also see the brand offer mums and dads a free £15 car Read full story ›
Source: The Drum
