By Sam Scott

The first episode of YouTube series ‘Man About Asia’, sees Wayne Arnold, Lowe Profero CEO and chair of the Marketing Society southeast Asia, explore key opportunities and challenges facing the marketing profession in the Asia region.

Episode one, ‘What Is Asia Anyway’ breaks the vast and complex region in to geographic blocks, giving an overview of the scale and diversity of the Asian markets.

In the episode Arnold says, “Possibly the most important question you need to ask yourself is where do you base your business and your people, and it’s amazing how many people get this wrong”.

The five minute episode Read full story ›

Source: The Drum