By Sam Scott

The second episode of The Drum’s YouTube series Man About Asia, sees Wayne Arnold, CEO of Lowe Profero and chairman of the Marketing Society southeast Asia, highlight key commercial trends occurring across the continent and outline how to avoid ‘Air Miles Disease’.

“Let’s kill this idea that the whole of Asia is one big emerging economy. The reality is most of the markets you’ll be dealing will already be developed or developing,” says Arnold.

“Let’s take China as an example – how can we call China an emerging market, when it’s already the world’s second biggest economy, has 2.5m millionaires, and Read full story ›

Source: The Drum