By Angela Haggerty

Publishers will likely ramp up efforts to prevent data leakage in the programmatic advertising space by seeking legislation to make it illegal to mine data from their platforms, according to IPONWEB CEO and chief scientist Boris Mouzykantskii.

Speaking at the Exchange Wire ATS conference in London, Mouzykantskii said publishers are under pressure to combat the problem of third party companies taking and monetising their data and compared data leakage in the programmatic space to information leakage on the stock exchange.

Mouzykantskii told delegates that legal measures were put in place in the stock exchange to prevent information leaking and driving up Read full story ›

Source: The Drum