By Rebecca Stewart

Snapchat has rolled out a series of bespoke Lenses for premier European football teams which let fans apply real-time filters to their selfies to showcase support.

13 of the top sides from England, France, Germany, Spain and Italy will look to encourage fans to use the geo-specific Lenses to ‘paint’ their face in their team’s colours and play ball.

The likes of Liverpool, Juventus, Atletico, Arsenal and Manchester City are among those who will make use Snapchat‘s technology, with the Lenses being activated in stadiums across Europe.

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Source: The Drum