Manchester City get smart with data to create personalised fan engagement platform
Manchester City are launching a new digital platform that will utilise user data to offer personalised experience for fans while facilitating fan engagement.
Launching globally today (7 August), the new Cityzens platform has been integrated within Man City’s website and has been designed to facilitate engagement between fans as well as with the club itself.
One of the key tools in allowing fans to come together is the Community Map feature, which allows users to talk with other supporters and see their location.
With the help of user data City will also run targeted activations with tailored experiences and rewards to users Read full story ›
Source: The Drum
