Manchester City strengthens its Chinese foothold with Whaley partnership
Manchester City have stepped up their efforts to strengthen their Asian fan base after announcing Chinese home entertainment brand, Whaley, as the club’s official TV partner.
Whaley, a fast-growing home entertainment brand with a focus on smart technology will work with the club to produce exclusive 4K content.
Whaley branding will also appear on the back of City’s kits for its pre-season fixtures in China against Manchester United and Borussia Dortmund.
City Football Group’s chief executive Ferran Soriano said: “We are very pleased to add Whaley to our family of Chinese partners, reflecting our growing commitment to and presence in that Read full story ›
Source: The Drum
