By Tony Connelly

Manchester United Football Club has announced a multi-year global partnership with footwear brand Heroes in a deal that will see the luxury designer produce a range of lifestyle shoes bearing the club branding.

The Italian designer will produce a line of footwear for men, women and children using the Manchester United logo and club colours of red, black and white.

It marks the first time that Heroes, a Bottega Veneta-owned company, has partnered with a football club since its creation in 2014 and gives it the opportunity to market merchandise to the 659 million Manchester United supporters worldwide.

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Source: The Drum