By Laurie Fullerton

A unique relationship between an iconic British sports team, Manchester United and a global risk management company Aon evolved as a marketing strategy that now helps define their overall corporate culture according to Andrew Miller, vice president of Global Corporate Marketing at Aon.

“Associating ourselves with a global brand like Manchester United has been highly beneficial,” Miller said. “We believe that by association with a master brand, it attracts talent, costs less to activate the brand because you don’t have to use touch points, it builds trust and association.”

In addressing a gathering of B2B marketers at the Read full story ›

Source: The Drum