By Charlotte McEleny

The geographical and sector-specific partnerships that football clubs are courting just got a little more nuanced as Manchester United announced an extension of its partnership with engine manufacturing firm Yanmar.

Japan-based Yanmar is now the club’s global partner and is now its first agricultural vehicle partner, a partnership that was celebrated this week in Thailand with the unveiling of a co-branded tractor by club ambassador Dwight Yorke.

Yanmar Holdings sports marketing group general manager, Ken Araki, said: “Thailand is the most important market for Yanmar and the best way to deliver our strong message to make people’s lives more affluent in Thailand Read full story ›

Source: The Drum