Manchester United paints children blue as its marketing plan mutates
English football side Manchester United activated a new stunt as part of its partnership with 21st Century Fox, turning four of its child mascots blue to celebrate the release of X-Men: Apocalypse.
On Tuesday’s fixture against Bournemouth, the final game of the season, child mascots took on a blue tint in honour of characters from the X-Men franchise such as Beast, Mystique and Nightcrawler.
It marks one of the clubs odder marketing moves, following on from a branded tractor and Deadpool video appearing earlier in the year.
With such marketing deals in place, the club’s success off the pitch Read full story ›
Source: The Drum
