By Tony Connelly

Manchester United has announced a new partnership with New Era to produce a range of branded headwear merchandise for the Premier league club.

The US sports brand synonymous with baseball caps will create a line of headwear products for Manchester United including its most popular product, the 59FIFTY fitted baseball cap as well as visors, hats, bobble hats and beanies.

The deal will significantly expand the New York-based company’s reach into European football and throughout the world thanks to the club’s 659 million global fan base.

Manchester United group managing director, Richard Arnold, said the club was “delighted” with the partnership which would Read full story ›

Source: The Drum