By Danielle Long

Manchester United’s increased marketing investment in China has paid off with the brand named as the most influential football team online.

Manchester United beat out past winners Bayern Munich and Liverpool to take the top position in the annual Red Card Report, created by digital consultancy Mailman.

The report, now in its sixth year, analyses the online presence of European Football Teams across Weibo, WeChat, websites, e-commerce platforms and apps to determine their influence in the lucrative China market.

Manchester United took the top position for the first time after the club bolstered its investment in Chinese digital channels and <a target=_blank Read full story ›

Source: The Drum