By John Glenday

Manchester United has become the first Premier League team to accumulate 100m global social media followers, having only recently become football’s first $1bn brand.

The Mancunian team attained their numerical feat by combining their follower count for their 10 most popular social networks, led by Facebook which accounted for 63.9 per cent of the total.

The remainder is accounted for by Tencent Weibo, Sina Weibo, Line, Instagram, Google Plus and Twitter which each account for between 5 and 8 per cent – with the first two highlighting the growing importance of the Chinese market to the club.

This follows a period of stratospheric Read full story ›

Source: The Drum