Maplin plots major content drive as it looks to connect online-offline experience
Maplin is preparing a major content drive that will see the electronics retailer use user-generated content, live video chat and staff-created tutorials as it looks to boost its current YouTube offering.
Speaking at the e-commerce expo in London, for whic The Drum is media partner, Michel Koch, e-commerce director UK and International, revealed that plans are afoot to release 40 new videos over the Christmas period on Maplin TV, which currently hosts 500 how-to videos, and is gearing up to equip its 1,500 staff with the technology to create their own content.
“We will introduce user-generated content, rich content so that consumers Read full story ›
Source: The Drum
