Marc Jacobs pop-up shop trades on tweets
Marc Jacobs has opened a pop-up shop in London where the shoppers can ‘pay’ for products using tweets.
It comes as part of a promotion of its latest fragrance – Daisy. People can wander around the Covent Garden store and are encouraged to take pictures and tweet them out using the hashtag #mjdaisychain.
At the check-out, shoppers simply show a member of staff their tweet and can choose to take home a key ring or get a free manicure at the in-store nail bar.
A Twitter Wall in the store collates all of tweets to show retweets, favourites and popularity of the #mjdaisychain Read full story ›
Source: The Drum
