By Stephen Lepitak

Marin Software is to acquire social advertising platform SocialMoov in a deal valued at $18.75m.

The acquisition of the French company which offers Facebook video and Twitter integration aimed at maximising advertising spend, will consist of $8m in cash and $10.75m in Marin shares, with up to $2m in equity set to be granted to SocialMoov employees.

According to Marin Software, the acquisition will help marketers measure, manage and optimise their advertising spend across online and mobile devices.

“Social is the fastest growing segment in online advertising and is essential for both brand and performance marketers,” said David A. Yovanno, chief executive officer Read full story ›

Source: The Drum