By Mark Ritson

Twitter might be struggling at present as a corporate entity, but it still occasionally provides outstanding moments of quality social media. And by that I do not mean return on investment or conversations between customers and wood adhesives. I literally mean a social medium in which people interact with each other over a specific app or platform.

And so it was last week when my iPhone pinged to life with: “What is all this Gen Y, Z, millennials bullsh*t? Brains don’t change in a decade. We’re still driven by the same goals as our ancestors.”

I had no idea I followed Phil Read full story ›

Source: Marketing Week