Mark Ritson: RBS’s marketing problems can’t be solved by a logo change and unrealistic goals
By Mark Ritson
There was the notorious CEO Fred Goodwin; the spectacular annual loss of £24bn in 2008 – the largest annual loss in the history of British business; British taxpayers stepping in to save the bank from collapse with an investment of £45bn; and Goodwin’s replacement Stephen Hester, who kept going fox hunting and paying almost a billion pounds in bonuses to executives who were essentially working for a state-owned firm that was losing money.
Then came the more recent confirmation that RBS had engaged in financial misdeeds such as fixing the Libor rate and cheating on the foreign exchange markets, mis-selling mortgages Read full story ›
Source: Marketing Week





