By the drum

A host of leading industry experts gathered to discuss the launch of The Drum’s Cannes Lions special edition guest edited by IBM’s artificial intelligence (AI) technology Watson, which used machine learning to channel the creativity of David Ogilvy, arguably the godfather of advertising.

The panel session, held in association with Quantcast, saw assembled marketers listen in on the thoughts of Amber Case, a cyborg anthropologist who examines the interaction between humans and technology; Oliver Cox, solutions architect, IBM Watson ecosystem; Konrad Feldman, CEO of Quantcast; David Shing, digital prophet for AOL; plus Todd Krugmann, president of O&M Japan.

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Source: The Drum