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Marketers aren’t just finding excuses to interact on oddball holidays – they’re driving cultural change

on Sep 18, 2016 | 0 comments

By Lisa Lacy

Happy International Talk Like a Pirate Day, mateys!

According to TalkLikeAPirate.com, Talk Like a Pirate Day has been around since 1995 when two self-described guys, John Baur and Mark Summers, found themselves talking like pirates during a game of racquetball. They decided pirate speak needed its own holiday and Summers’ ex-wife’s birthday was the day to celebrate it. Then, in 2002, this little-known holiday got a shot in the arm thanks to a Dave Barry column in the Miami Herald. Thereafter, TalkLikeAPirate.com says, “Hell broke loose.”

Indeed it did. Since then, pirate-themed brands like Pirate’s Booty, Read full story ›

Source: The Drum