Marketers focusing on ad sentiment and relevance make gains over ad blocking through improved user experience
While digital advertising dominates our multi screen world, taking a closer look at user experience is key to understanding how consumers feel towards the ads they see online.
A survey by the programmatic platform Choozle looked at ad blocking and overall ad sentiment in particular and found that nearly 39% of ads were bounced due to either not having a smartphone or using an ad blocker.
The report notes that 53% of respondents reported using an ad blocker, which is in line with other industry reports. To break it down further, respondents aged 30-44 reported the highest use of an ad Read full story ›
Source: The Drum
