Marketers have no excuse for relying on stereotypical notions of gender
Shepherd Laughlin of J Walter Thompson’s Innovation Group explores how marketers are adjusting to a world where there can be no excuse for relying on stereotypical notions of gender.
Quicker than you can say ‘call me Caitlyn’, gender issues have moved to the centre of public discourse. While applauding the courage of transgender individuals, marketers are left scratching their heads: what does rapid evolution on this issue say about society in general?
When J Walter Thompson recently surveyed 1,000 12 to 19-year-olds, attitudes on gender were particularly striking. 84 per cent of UK and 79 per cent of US respondents believe gender Read full story ›
Source: The Drum
