Marketers in SEA are over-investing in data technology and under-investing in people, says IAB
Marketers in Southeast Asia are not investing enough in the talent needed to glean the right information from data, according to the IAB Singapore.
The trade body has released a whitepaper and announced a new Measurement and Standards (M&S) Committee in order to help the marketing industry tackle the issues around using data effectively.
A key focus for the group is looking at two sides of data use in businesses; primary research and platform analytics. The IAB Singapore argues that as both of these industries have changed so much recently, marketers need to find new ways of breaking them out of silos Read full story ›
Source: The Drum
