Marketers mustn’t risk alienating consumers by misuse of mail and telemarketing practices, warns DMA
The Direct Marketing Association (DMA) has warned businesses not to risk alienating consumers by misusing marketing mail and telemarketing practices.
The trade body has cited “losing consumer trust” as the biggest business risk of using data unscreened against ‘do not contact’ lists such as the Mailing (MPS) and Telephone Preference Services (TPS).
Its warning follows the Advertising Standard Authority’s (ASA) ruling last month, against adult products retailer Life ‘n’ Love for breaching its CAP Code by sending marketing mail to people registered with the MPS, alongside the recent publishing of the DM Commission’s annual report which revealed the majority of Read full story ›
Source: The Drum
