By the drum

The growth of programmatic advertising has not been recpiracated in terms of widespread understanding according to many sources in the industry. Many marketers are still afraid of what they don’t totally understand, a problem that needs to be overcome says Shazam’s chief revenue officer, Greg Glenday.

Speaking to The Drum, and echoing the thoughts of Michelle Zitz, The Economist Group’s programmatic director who also highlight the ‘fear’ of marketers around the subject of programmatic, Glenday encouraged an improvement in education of the advertising platform in order to increase adoption.

“Programmatic has changed a lot in the last year-and-a-half to the Read full story ›

Source: The Drum