By Seb Joseph

UK marketers marginally increased their budgets in the most recent quarter, seemingly anxious that a predicted lull in consumer spend this year could come true, according to the latest Bellwether Report.

The quarterly survey of 300 senior marketers from the country’s top companies revealed budgets have risen by their smallest amount for nearly three years. A net balance of just 0.5 per cent of companies upped their budgets in the three months to December, which was noticeably down on the 4.4 per cent in the previous quarter.

The shift in optimism suggests marketers are battening down the hatches ahead of what many Read full story ›

Source: The Drum