Marketers: Think of advertising as a service and reinvent your business model
2016 has been alive with talk of complete consumer data sets. This is taking us to the advertising holy grail of delivering automated and optimised ads with dynamic creative for the perfect, personalised message. However, complete data sets are even more valuable than their ability to create fully integrated ad campaigns. There is a much bigger opportunity open to the creative industries if we think like a startup and behave as a service.
Smart entrepreneurs look beyond incremental improvement of a process to build bespoke solutions for the core needs of the consumer. Understanding, quantifying and tracking the customer Read full story ›
Source: The Drum
