By Leonie Roderick

The research, published by ad verification company Meetrics, shows that ad viewability is currently at its highest level for 18 months. The last time it was higher was 55% in Q3 2014. However, 46% of ads are not viewable, meaning that more than £600m is wasted annually. Key reasons for lack of visibility include slow loading times or ads appearing below the fold, meaning it is not in view of the user.

The UK lags behind other European countries in terms of viewability levels. For example, France stands at 66%, Austria at 65% and Germany at 60%. An ad is considered Read full story ›

Source: Marketing Week