Marketers will spend $1.2bn by 2019 to reach kids on their tablets
By Lisa Lacy
As children watch less TV, professional services network PwC said it expects the digital advertising market for kids to grow to $1.2bn by 2019 – at which point it will represent 28% of all advertising to children.
That’s according to PwC’s 2017 Kids’ Digital Advertising Report, which was commissioned by kids’ digital media company SuperAwesome.
The report notes this is a nascent but rapidly evolving market that was historically driven almost exclusively by TV spend. In fact, just five years ago, kids were still mostly watching TV. The advent of tablets and free content, however, means this has Read full story ›
Source: The Drum
