By Michael Feeley

Marketing services agency Southpaw has brewed, branded and launched its own beer brand, ‘3 Ginger Monkeys’.

The beer is the first project to be developed by the agency’s Southpaw Hatch start-up development platform, with a number of other projects currently being incubated. The beer was first conceived following an internal competition for teams to create a new and interesting beer with home brew kits, while gaining first-hand experience of the challenges clients face when bringing a new product to market.

Each team were given a month to create, brand and bottle their beer and pitch the final product for the chance Read full story ›

Source: The Drum