‘Marketing automation breeds laziness better to throw sh*t out there’
Carter, speaking at The Festival of Marketing in London today (12 November), told delegates that automation can inhibit creative strategic thinking and the willingness to take risks.
“Big data should be making things better not worse”, he added showing examples of messages that were personalised but lacked nuance, “you’ve just got to throw some email and social out”.
Carter said that despite the myriad of tools and the rise of a host of digital marketing channels in the last 20 years the fundamentals of marketing haven’t changed.
“Digital is important and it would be crazy to say otherwise but marketing basics such as Read full story ›
Source: Marketing Week
