Marketing automation sector rises to 31% of global M&A deals within adtech during Q3 2015
The number of adtech-martech M&A deals in the marketing automation sector have risen to make up for nearly a third (31 per cent) of all deals during Q3 2015. This rose from 10 per cent in Q2.
This increase in marketing automation deals coincides with a decrease in deals in the advertising platform space (advertising platform related deals fell from 35 per cent in Q2 to 7 per cent in Q3).
According to Results International, which released the figures, this reflects a growing emphasis on cross-channel marketing automation for customer engagement as well as ad platforms repositioning themselves as broader marketing Read full story ›
Source: The Drum
