Marketing budgets continue to grow but economic confidence dips sharply
The report for the third quarter of 2015 saw 4.4% more companies increase their marketing budgets during Q3 2015. However, this is down noticeably from the 12.2% increase in Q2 2015.
The reduction in Q3 indicates a heightened caution among businesses regarding the slowdown of the UK economy and a drop in confidence around the wider global outlook, according to IPA Bellwether.
Marketers saw their optimism around general economic prospects fall to a nine-quarter low of 6.8%, compared to 13.1% in Q2 2015.
Marketers’ confidence regarding their own financial prospects also eased, with a net balance of 22.4%, compared to 25.3% in Q2 Read full story ›
Source: Marketing Week
