Marketing chief Ben Carter outlines Notonthehighstreet.com’s German strategy as it launches first site outside UK
Notonthehighstreet.com’s marketing director Ben Carter has taken on the brand’s international marketing as it launches its first site outside of the UK.
The launch will be supported by a major marketing campaign, which will be run from the UK.
Campaign activity includes paid social and search marketing, alongside affiliate and retargeting, the latter of which will go live imminently.
Experiential and PR activity will kick off next month along with outdoor advertising in Berlin.
Speaking to The Drum Carter said the online retailer will take an old British routemaster bus and brand it NOTHS, and fill it with products and partners and drive Read full story ›
Source: The Drum
