Marketing has a role to play in the fight against retail crime
By Phil Shaw
Shoplifting is on the rise, says Phil Shaw of adm Group. Luckily, brands can do their bit to prevent it.
There is a rising trend in retail – and it is growth that is not good news for brands.
Retail crime is reaching unprecedented levels. In the UK, incidents of customer theft reported by retailers rose by 3.7 million to 20.4 million, and cost retailers £2bn, according to the British Retail Consortium, and other nations globally are reporting similar surges.
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Source: The Drum
