By Thomas Hobbs

Amazon holds a special resonance among British consumers. Two in three Brits would be upset if the Amazon brand was to disappear according to Havas Media’s latest Meaningful Brands metric of brand strength.

The study also places Amazon as the UK’s most meaningful brand due to its unique Prime delivery model which it says “genuinely improves the quality of lives.” This figure comes despite the same study showing that Brits would not care if 94% of all brands disappeared.

The Amazon Group posted a strong performance in UK last year with overall takings up by 14% to £5.3bn, which represents 9.4% of Read full story ›

Source: Marketing Week