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Marketing Moment 38: Tesla launches its Model 3 with live stream

on May 4, 2016 | 0 comments

By Minda Smiley

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Andrew Feldman, vice president of brands and campaigns at Red Interactive Agency. Below, see why this year’s launch of Tesla’s Model 3 is one of his favorite marketing moments.

I never could have predicted that I would have watched a live – primetime – keynote address of a new car launch.

Yet a few weeks ago I was completely captivated watching what had become a cultural Read full story ›

Source: The Drum