By Minda Smiley

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s moment was chosen by Carolyn Hadlock, principal and executive creative Director at Young & Laramore. Below, find out why BMW’s film series ‘The Hire’ is her favorite marketing moment.

We all have those moments in our career when we see something and know, in that second, advertising will never be the same. One of those moments for me happened in 2001 when BMW Films debuted a series called “<a target=_blank Read full story ›

Source: The Drum