Marketing Moment 42: KDKA Pittsburgh becomes first radio station in US
By Minda Smiley
To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
Today we feature Pittsburgh’s KDKA as our marketing moment, the first commercial radio station in the US.
On November 2, 1920, KDKA became the first American radio station when it aired the results of the 1920 presidential election.
By broadcasting the results, “the power of radio was proven when people could hear the results of the Harding-Cox presidential race before they read about it in the newspaper,” according to PBS.
Four Read full story ›
Source: The Drum
