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Marketing Moment 45: Energizer Bunny hops onto screens in 1989

on May 11, 2016 | 0 comments

By Minda Smiley

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today we feature the Energizer Bunny as our marketing moment, one of the most famous brand mascots in the US.

According to Energizer, the battery brand’s iconic pink bunny “hopped onto the scene and into America’s hearts” in 1989. In his debut commercial, the Energizer Bunny drums away in his flip-flops and sunglasses, outlasting all of the other battery-powered toy bunnies.

Although DDB created the mascot in 1989, TBWAChiatDay is the agency that Read full story ›

Source: The Drum