By Staff Writer

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today we feature Howard Stern’s foray into national radio in 1986 as our marketing moment since it played a major role in helping him become the “King Of All Media.”

After Stern joined New York rock station WXRK in 1985 to host his show, he began syndicating it a year later in Philadelphia.

While many were skeptical as to whether or not a local personality would resonate in other markets, Stern Read full story ›

Source: The Drum