By Minda Smiley

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today we feature the first-ever banner ad, which appeared on Wired magazine’s website hotwired.com on October 27, 1994, as our marketing moment.

It was an ad for AT&T that asked users “Have you ever clicked your mouse right HERE?” with an arrow pointing to text that read “YOU WILL.”

According to Joe McCambley, who helped create the ad, it was part of a larger AT&T campaign that focused on “futuristic technological Read full story ›

Source: The Drum