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Marketing Moment 50: The Omnicom/Publicis Groupe failed merger

on May 17, 2016 | 0 comments

By Minda Smiley

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Stephen Lepitak, editor of The Drum. Below, find out why he chose the failed merger of Omnicom and Publicis Groupe as a top marketing moment.

The weekend that lead to the announcement of the agreed merger of these two giants will live long in my memory as what seemed like the impossible on a Friday evening as I managed to confirm Read full story ›

Source: The Drum